Generation V
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics, and giving rise to a new group called “Generation Virtual” (Generation V), according to Gartner, which coined the term (via MarketingCharts).
Unlike previous generations, Generation V is not defined by age, gender, social class or geography. Instead it is based on achievement, accomplishments and an increasing preference for the use of digital media channels to discover information, build knowledge and share insights.
Maybe I’m an optimist but this seems more accurate than the depressing curmudgeonly insights of the jaded
I should also say that this nicely validates what we’ve been saying for a long time – that the internet is a culture unto itself.
(Originally on Gartner)
